Event Sponsorship

Potter Park Zoo’s event sponsorships provide individuals and businesses the opportunity to demonstrate their initiatives to thousands of guests annually. These sponsorship opportunities provide brand visibility for your business and demonstrate a strong commitment to the community.

Potter Park Zoo has an impressive line-up of Special Events throughout the year. In the spring, Zoo Nights kicks off the year for the zoo’s first adults only event of the season. In the summer, the zoo brings the heat with Zoo Days and in the fall the zoo celebrates with Boo at the Zoo, its annual Halloween event. Wonderland of Lights, the zoo’s annual holiday-lights event, wraps up the year!

Diversity Day

Zoo visitors enjoying the sites at the rhino enclosure

Discover the richness of our community at Diversity Day! This event includes unique experiences featuring local food establishments and service organizations showcasing the best of what they have to offer. Explore the zoo grounds after grabbing a delicious dish from a local food truck vendor in the parking lot. Diversity Day is not just an event; it’s an opportunity to learn, appreciate, and celebrate the unique flavors and services that make our community thrive.


To learn more about Diversity Day, click here.

Zoo Nights

Zoo Nights is a casual, happy hour-style event that features tastes from local restaurants and beverage companies. Take the opportunity to see the zoo after-hours, visit with the animals, and enjoy yard games with friends all while savoring tasty treats! This is the zoo’s adult only (21+) events which is held four times a year.


To learn more about sponsoring Zoo Nights, click here.

Zoo Days

Zoo Days is a 2-day special event at the zoo which allows guests to visit the zoo at a reduced admission rate. This event welcomes over a dozen community support organizations/businesses to host a booth and interact with the visitors and many spell-bounding activities to participate in from touch-a-truck, face painting, mascots, Disney princesses/characters, and much more!


To learn more about sponsoring Zoo Days, click here.

Boo at the Zoo

Boo at the Zoo is the zoo’s annual fall event. Prepare for an enchanting evening bursting with colors, costumes, and a whole lot of candy. Gather the whole family, slip into your most bewitching Halloween attire, and join us for a delightful stroll through Potter Park Zoo. Venture through a wonderland of beautiful fall hues, as the creatures of the zoo become part of your Halloween adventure. It’s a spellbinding experience that combines the magic of the animal kingdom with the thrill of the season.

Hoots, howls, and spooky delights await you at every turn – so gear up, grab your treat bags, and join us for a Halloween extravaganza that’s unlike any other. Get ready to make memories, share laughter, and celebrate the spook-tacular spirit at Boo at the Zoo!

To learn more about sponsoring Boo at the Zoo, click here.

Wonderland of Lights

Wonderland of Lights wraps up the end of the year for the zoo’s public events.

Experience the enchantment of the holiday season at Potter Park Zoo’s annual Wonderland of Lights! Step into a winter wonderland as thousands of glistening lights adorn the park, turning it into a magical holiday paradise. Take a leisurely stroll through the zoo’s festively illuminated pathways, where you’ll be surrounded by the warm, inviting glow of twinkling lights.

As you wander, be serenaded by the soothing sounds of holiday music, adding to the holiday atmosphere. This is your chance to create unforgettable family memories amid the breathtaking and dazzling light displays. Join us for these special Michigan winter evenings and immerse yourself in the beauty of this holiday tradition!


To learn more about sponsoring Boo at the Zoo, click here.