The zoo welcomes nearly 185,000 guests annually through field trips, outreaches, family events, and so much more. The zoo is a destination for families with young children, school groups, and conservationists and animal-lovers alike! We strive to be accessible and inclusive to all who visit to ensure each guest has the best experience possible, with new initiatives such as quiet spaces, sensory maps and bags, virtual tours, and much more.

A sponsorship at Potter Park Zoo can provide individuals and businesses the opportunity to demonstrate their initiatives to thousands of guests annually – in-person on zoo grounds and on social media too. These sponsorship opportunities provide brand visibility and demonstrate a strong commitment to the surrounding communities and their residents.