Looking for a unique marketing angle for your company? Or a special way to celebrate a big anniversary or a special person? Consider an annual Species Sponsorship at Potter Park Zoo! This opportunity provides brand visibility for your business (or a really memorable gift) and demonstrates a strong commitment to both conservation and our community.
More than 200,000 annual Zoo visitors will see signage with your logo and message prominently displayed at a popular animal exhibit – from otters to eagles to rhinos. Sponsorships last one year. Sponsorship includes the following benefits:
- Signage at species’ exhibit featuring your logo and/or short message.
- At least two updates on your species over the course of the sponsorship period – great for sharing with your staff or clients, or for social media!
- Recognition in Zoo email newsletter, reaching 23,000 subscribers.
- Recognition on social media channels at least twice during sponsorship period, reaching 120,000 friends and followers.
What species are available?
$10,000 Species Sponsor
This sponsorship level is reserved for our most beloved species with particularly high visibility for Zoo visitors.
- Black Rhinos
- Red Pandas
- Penguins
- Eastern Bongo
$5,000 Species Sponsor
This sponsorship level includes some of our most popular species and those with especially great placement for your marketing needs.
- River Otters (sold through 7/26)
- Spider Monkeys
- Pallas Cat
- Ring-Tailed Lemurs
- Bald Eagles
$2,500 Species Sponsor
This sponsorship level includes some of our smaller animals that still have incredible visibility within the Zoo.
- Kangaroo/Wallabies
- Emu (2025’s billboard star!)
- Binturongs
- Arctic Foxes
- Puerto Rican Crested Toad
Want to sponsor a different species or have other questions? Reach out to Merritt Frey at mfrey@ingham.org.
