Welcome to the naturally wild world of Potter Park Zoo! Our Newsroom contains recent news releases and media materials from Potter Park Zoo and Zoo Society. Our public relations staff is available to assist with story development, interviews and logistics for news and feature media.

For more information regarding Potter Park Zoo or to arrange a media visit, contact the Marketing and Public Relations Department by calling (517) 342-2772 or by email.

Zoo Media Policy

Here are a few things to keep in mind:

  • We promise to help make your story a great one; however, the staff of the Potter Park Zoo may occasionally set guidelines and limitations to ensure the safety of our animals and Zoo guests.  
  • If you would like to set up a meeting with a Zoo or Society employee please contact the Marketing and Public Relations Department; after all, we are here to make your job fun and easy.
  • As much as we’d like to go above and beyond where a great story is concerned, quarantine areas are off limits to media. But hey, there’s a whole zoo to explore!
  • Potter Park Zoo staff would like your visit to be a memorable one; therefore, special permission is required to enter Zoo exhibits and off-exhibit areas. We will be sure to help you get to where you need to go!
  • Need a vehicle on Zoo grounds to make your story complete?  No worries!  Our media team is happy to help. 


Press Releases

Our press releases detail major events at the Zoo. Whether it’s an animal birth or a new exhibit opening, these releases allow you or your news organization to receive the latest news quickly.

To be included on Potter Park Zoo’s media and/or press release distribution list, please email us with your name, title, affiliation and contact information.

Latest News

Monday, April 7, 2014


Monday, March 31, 2014



Wednesday, February 26, 2014



Feb. 26, 2014


Amy Morris, APR

Monday, February 24, 2014

For Immediate Release

February 24, 2014

Wednesday, January 22, 2014


8-Month Old Orphan to be on Exhibit in 2014 Season


Thursday, January 16, 2014


Amy Morris, APR

Saturday, October 5, 2013


Tuesday, June 4, 2013

Potter Park Zoo is pleased to welcome the addition of three North American River Otter pups.

“The river otters are a favorite among...

Tuesday, March 12, 2013

Potter Park Zoo is excited to announce the creation of a FrogWatch USA chapter. This marks the 78th chapter nationally, and the only one in the...